For Consumers

Interact with Products and Brands you care about

• Participate in Discussion Forums on specific Products, Services & Brands
• Review Products, Services & Brands
• Share your ideas. Brainstorm with Companies. Help them improve their Advertising. Help them improve their Products, Services & Brands
• Share your knowledge. Share pictures & videos. Enhance the experience for others

Consumers can access the BrandAdda platform at BrandAdda.com, via Widgets that can be installed on any website or via Apps on popular social networks, such as Facebook, Orkut, Ning, etc

What's in it for me?

You have a broad range of tools to express yourself on Products, Services or Brands you care about, and to see where the community stands on what matters to you. Believe it or not, you are helping in making Products, Services, and Brands better for everyone!.

What are the functions/features for a Consumer?

Consumers have a variety of tools to express themselves. They can post the following kinds of content:

• Reviews
• Discussion Topics
• Ideas
• Photos/Videos

Additionally, Consumers can vote on and post comments on content that is posted by Companies. The content that Companies can post includes:

• Polls
• Ads, and Polls associated with Ads
• Promotions
• Notes/Announcements

For Brands

Create vibrant communities around your Products & Brands

• Ideation: Products/Services Strategy & Design, Ad campaigns, Branding campaigns, etc. Dell Idea Storm and My Starbucks Idea are good examples of Ideation with Consumers.
• Research: Ad Testing (Pre & Post), Product/Service Testing, Market Testing.
• Sharing: Content that is fun and useful, such as "How to" videos, or Exclusive Brand Ambassador Photos
• PR: Post Notes/Announcements, Participate in discussions, Respond to Ideas etc.
• Promotions.

Companies can access the BrandAdda platform at their microsite on BrandAdda.com, via a customized microsite running on their own domain, via Widgets installed on their own websites, or via Apps on popular social networks such as Facebook, Orkut, Ning, etc

What's in it for me?

Traditionally, Marketing has been about a monologue from Companies to Consumers, in the form of Mass Broadcasting or Niche Broadcasting. With BrandAdda, Companies can say to Consumers "Tell us what you feel, what you think and what you want. We're here to listen and serve you". In addition, companies are expanding the pool of creativity and intelligence beyond the company's borders

What are the functions/features for a Company?

Companies have a variety of tools to engage with Consumers. They can post the following kinds of content:

• Polls
• Ads, and Polls associated with Ads
• Promotions
• Notes/Announcements
• Discussion topics
• Photos/Videos

Additionally, Companies can respond to content that is posted by Consumers. The content that Consumers can post includes:

• Reviews
• Discussion topics
• Ideas
• Photos/Videos