ITC GOLD FLAKE KING SIZE CIGARATTES : For one pack of gold flake cigarattes( 10 nrs) we pay 44 Rs. one cigaratte costs us 4.5 Rs. The quality of cigarattes found to be too low. We never get fresh packs at all, the 2- 3 months old cigarattes will be in staled condition and consumers who do not have enough knowledge, awareness about the freshness, shelf life of the product end up smoking staled cigarattates.