Amul is the only Indian brand which can be taken to the International markets. It requires total rehaul of the current strategy which focuses on Indian consumers. Why not the IIM garduates take it as a challenge to make it as global brand. Will the IIM alumni discuss address this issue. When pepsi can launch Kurkure and other snacks why Amul people still adapting wait and watch scenerio. There is scope for line extension as well as brand extension.