SmartCrowds was started in October of 2007, with aspirations to apply the vast pool of intelligence on the web, to help solve real-world problems. We looked at the way Businesses work, and realized that there is one part of it that could realize significant benefits with the use of a complementary approach. That area is Marketing! - which includes Advertising, Market Research, Branding, PR, Distribution, Product/Service Strategy and Design.
Every one of these aspects of Marketing mentioned above, could improve significantly, when performed in collaboration with the very people for whom Businesses exist - Consumers!. The Internet with its fast growing usage, provides the platform for fast, scalable and efficient collaboration and research. The Media consumption patterns of traditional Media outlets such as TV, and Print are fast changing with the advent of Broadband, Peer to Peer sharing, and powerful portable devices. Business is rapidly becoming suspectible to changes anywhere on the globe. Businesses are faced with a fast changing landscape, and there has never been a better time to truly Connect with their Consumers, and Partner with them to figure out how to best deal with the changes. The need for Businesses to tap into the insights and creativity of people beyond their company's borders is undeniable.
BrandAdda is our first step in enabling, nurturing and promoting a productive dialogue between Consumers and Companies. Our goal is to provide provide Engagement Marketing tools & services, in the form of an online portal, web widgets, social network applications, and consulting. We work with Brands and Agencies to help build active, engaged communities for Brands. These communities help promote the Brand via online buzz, and word of mouth marketing. They also make a great focus group, tell Brands about what they would buy, generate ideas and are a source of instant feedback.
We believe that the future of Marketing is going to be partnership-based, and we're here to facilitate the partnership between Consumers and Companies. We like to call it Partnership Marketing.
SmartCrowds is based in Bangalore, India.
